Gaming Commission bans use of celebrities as ambassadors for betting companies

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The Ghana Gaming Commission has banned betting companies from using celebrities in their advertisement or as ambassadors.

The decision, they have explained, is due to the increasing number of celebrities endorsing betting companies – an action many say could lure young fans into gambling.

Earlier this year, Nadia Buari, Wendy Shay, Efya, Jackie Appiah, Moesha Boduong, Salma Mumin, Selly Gally, Zynell Zuh, Sandra Ankobiah, Lilwin, and KiDi were all signed as ambassadors for Bet Planet, the biggest betting company in Ghana.

In a new guideline issued to operators, the Commission stated that companies cannot encourage people to bet on using these individuals with huge social media followings.

“Operators shall not use celebrities in their advertisements to entice the general public to gamble,” the statement read.

To ensure the new guideline is followed all advertisement must be approved by the commission to help protect not only underage persons but “the interests of punters, customers and stakeholders,” the statement read.

See the full statement below:

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Source: Joy News

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