Norway is set to pass a new law that will send influencers to prison if they post edited photos without a disclaimer that the photos have been altered.
Nypost reports that Instagram influencers who don’t clearly state if they’ve edited photos they share on social media will be sent to jail.
According to authorities, the incoming law is coming into force with the sole aim to “reduce body pressure” that is rampant among young people.
In Norway, advertisers and influencers paid by advertisers will have to clearly label Instagram posts if they’ve been retouched.
This is according to regulations passed as an amendment to Norway’s Marketing Act. A new label designed by the Norwegian Ministry of Children and Family Affairs will have to be added to advertisement posts that have altered someone’s shape, size or skin.
This would include an influencer advertising a protect but making their lips bigger, enhancing muscles or making themselves look slimmer or bigger in certain areas. The Norwegian monarch King Harald V will decide when the law comes into effect.
Influencers and celebrities are only subjected to the advertising rule if they “receive any payment or other benefit” for a social media post.
A violation of the law could result in a fine or even a prison sentence. The move comes as social media platforms continue to face backlash for their potentially negative impacts on mental health.
Information from NYpost was used in this report.